Waterlogic Units Make the Cut at Mondial Coiffure Beaute`

Released on: December 24, 2007, 7:29 pm

Press Release Author: Waterlogic International Ltd./Jennifer Prakash

Industry: Food & Beverage

Press Release Summary: At the recent Salon Mondial Coiffure Beauté (MCB), eight
Waterlogic POU machines were visibly featured on the L'Oréal stand, demonstrating a
unique synergy between the two companies and their product offerings.

Press Release Body: At the recent Salon Mondial Coiffure Beauté (MCB), eight
Waterlogic POU machines were visibly featured on the L'Oréal stand, demonstrating a
unique synergy between the two companies and their product offerings.

L'Oréal, the world's leading beauty company, requested additional Waterlogic
machines as an integral part of the prestigious event. The MCB is a pivotal showcase
for talent, products and services across the entire hairdressing community and
through participation in the exhibition, Waterlogic France proved that a POU machine
can be a valuable part of short term prestige installation.

The annual event took place from the 22nd-24th of September at the famed Porte of
Versailles, where over 36,000 visitors attended the exhibition and demonstrations
held over the three day period. MCB Paris is positioned in the world of hairdressing
as the Autumn season's "must-see event," bringing together the biggest players in
the industry. The event is a destination for the latest trends in fashion &
hairstyling, where visitors can admire the artistic creations, acquire new
techniques, discover innovative products and ideas, and meet hairdressing stars and
young talent.

Both L'Oréal and Waterlogic France were pleased with the collaboration that occurred
both at the exhibition and with the ongoing business relationship between the two
extending far beyond the exhibition halls.

Vincent Gokelaere, Managing Director of Waterlogic France, noted, "Waterlogic France
is proud to have presented its machines alongside our partner L'Oréal in this
prestigious industry event. We find the hairdressing industry to be a fascinating
one with great potential for our products."

About L'Oréal - The right to be beautiful day after day: L'Oréal strives to make
this a reality within the reach of every woman and every man. This ambition is
reflected in a brand portfolio unequalled anywhere in the world. Since its creation
in 1909, the group has always considered this mission of prime importance.

About Waterlogic France - Waterlogic France, with operations centred in
Gennevilliers, near Paris, and three additional regional offices in Aix en Provence,
Angers, and Lyon, is a subsidiary of Waterlogic International. For more information
about Waterlogic France, please visit the company website at: www.waterlogic.fr.

About Waterlogic International Waterlogic International is a global manufacturer of
top quality point-of-use water purifying and dispensing systems. Since being
established in 1992, Waterlogic International has grown to distribute in over 40
countries across five continents. For further information about Waterlogic
International, please visit the company website at: www.waterlogic.com.

Press Contact - Jennifer Prakash at jennifer@waterlogic.com




Web Site: http://www.waterlogic.com

Contact Details: Waterlogic International Ltd.
Hanover House
385 Edgware Road
London NW2 6BA
United Kingdom
Tel +44 (0) 208 208 8460
Fax +44 (0) 208 208 8470
E-mail exportsales@waterlogic.com

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